Embedded business intelligence (BI) allows third party analytics software to be seamlessly integrated within another application.
Many users realize the commercial applications they use access data that can be used for insightful decision-making. Specifically, embedding BI into the operational layer of applications allows analytics to work for you in the every day operational processes that drive key decisions for all employees– from individual contributors to the CEO. For example, sales managers can run process monitoring on sales staff metrics such as calls logged, win rates for the quarter, revenue per sales representative.
Types of Users
Embedded BI workflows are specific to the different types of users. Workflows are dependent on users’ technical ability or the importance of BI in their day-to-day job activities.
- Operators: These users require analytics to perform their job. They may be field technicians or assembly line operators that require analytics for monitoring operational processes for alerts and to react to changes.
- Business Users: From entry-level to management to executives, business users desire analytics to monitor their own processes and create ad hoc reports. While they are not technically adept with BI, they use it to optimize processes and improve performance through analytical insights.
- Power Users: Data analysts, statisticians, or data scientists are the true power users of analytical applications. They are hired to explore and mine information to uncover critical insights to the organization.
- Developers: These may be the most technically proficient of embedded BI users. They work to integrate BI into applications, create report templates, and fulfill complex report requests from other users.
Benefits of Embedded BI
Embedded BI really bolsters applications by allowing them to harness the power of their data through visualizations. Thus their benefits may differ from traditional BI applications, such as:
- By embedding BI into applications, users benefit from a streamlined BI experience. They can operate BI from within the core application without switching to and from applications to complete a single workflow, thus improving productivity across the board.
- One of the hallmarks of embedded BI is matching the analytical demand of commercial applications. According to our recent survey, customers of commercial applications demand embedded BI, which increases revenue from applications.
- The bridge between insight to action is shortened. Since embedded BI links reporting to operational processes, data-based insights are contextualized and users can see the direct links between insight and action.
- BI user adoption improves with embedded BI. Employees that are provided with analytics within the context of their applications are more likely to take advantage of BI rather than standalone applications. This drives the ROI of BI software since more users are benefiting from the analytics.
For more information on various other business intelligence technologies and terms visit our BI Defined page!